Litigation and Dispute Resolution

The Laws of Gods and Men: when commercial disputes must be in the domain of secular courts

5 July, 2019

National competition and consumer watchdog, the Australian Competition and Consumer Commission (the ACCC) has commenced proceedings in the Federal Court against national eyewear retailer, Oscar Wylee Pty Ltd (Oscar Wylee) for contraventions of Schedule 2 to the Competition and Consumer Act 2010 (the Australian Consumer Law).

The allegations include that Oscar Wylee engaged in misleading or deceptive conduct and made false or misleading representations pertaining to its Oscar Wylee charity initiatives, which included commitments to its consumers that “[f]or every pair purchased, a pair is donated to someone in need“.

The ACCC alleges that Oscar Wylee has fallen very short of its promises.

What were the representations?

The ACCC allege that during the period of 13 January 2014 to 31 December 2018, Oscar Wylee represented to consumers that it would donate a pair of glasses to a person in need for every pair purchased at Oscar Wylee. More specifically, Oscar Wylee is alleged to have made the following representations:

  • “Buy a pair, give a pair”;
  • “For every pair purchased, a pair is donated to someone in need”;
  • “I care for eyecare”;
  • “Donate a pair today by buying a pair from @oscarwylee”;
  • “You buy a pair, we donate a pair”; and

the list goes on (Donation Representations).

The ACCC alleges that Oscar Wylee in fact only donated 3,181 glasses, despite selling 328,010 pairs of glasses during the period of 1 January 2014 to 31 December 2018. The ACCC also allege that of the glasses donated, none included prescription lenses and that Oscar Wylee only started donating glasses in significant numbers in early 2019.

In addition to the above, the ACCC is also alleging that during the period of 1 January 2014 to 31 December 2018, Oscar Wylee separately represented that it held close affiliations with Rose Charities, a charity which “helps build sustainable eye care programs in Cambodia”. The ACCC claims that a video Oscar Wylee published online from January 2014 to December 2018 represented that it was closely associated with Rose Charities (Rose Charities Representations). However, the ACCC allege that Oscar Wylee only made one donation of $2,000 and gifted 100 spectacle frames to Rose Charities in early 2014.

Alleged contraventions of the Australian Consumer Law

The relevant law which the ACCC alleges Oscar Wylee has contravened is as follows

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<h4><strong>What relief is sought by the ACCC?</strong></h4>
<p>The ACCC is seeking a wide range of relief against Oscar Wylee – inclusive of declarations, pecuniary penalties, injunctions, corrective publication orders as well as orders compelling the undertaking of a compliance program.</p>
<h4><strong>What you can learn from the ACCC’s allegations?</strong></h4>
<ol>
<li>The ACCC’s case against Oscar Wylee serves as a timely reminder for businesses to review and understand the position at law when making representations in the ordinary course of business. One question a business must ask itself, is whether it can substantiate the representations that are being made.</li>
<li>The ACCC have wide-spanning information gathering powers that could have been exercised to obtain indicative data from Oscar Wylee such as the total number glasses it has sold, the total number of glasses it donated and its monetary donations to Rose Charities. Check out our article <a href=‘Facing the music of the ACCC’s section 155 notice’ on these powers.

  • Finally, it is crucial to remember that harm to consumers is not the test for a contravention of section 18 of the Australian Consumer Law, as conduct that is “likely”, but has yet, to mislead or deceive will constitute a breach of that section.
  • McCabes has a wide range of experience dealing with compliance with the Australian Consumer Law. If you need advice on any area raised in this article, get in touch with us today.

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    Canadian Court elevates thumbs-up emoji to signature status

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After the phone call, Mr Mickleborough applied his ink signature to the contract, took a photo of it on his mobile phone and texted it to Mr Archter with the text message, "please confirm flax contract". Mr Archter responded by texting back a "thumbs-up" emoji, but ultimately did not deliver the 87 metric tonnes of flax as agreed.   Issues The parties did not dispute the facts, but rather, "disagreed as to whether there was a formal meeting of the minds" and intention to enter into a legally binding agreement. The primary issue that the Court was tasked with deciding was whether Mr Achter's use of the thumbs-up emoji carried the same weight as a signature to signify acceptance of the terms of the alleged contract. Mr Mickleborough put forward the argument that the emoji sent by Mr Achter conveyed acceptance of the terms of the agreement, however Mr Achter disagreed arguing that his use of the emoji was his way of confirming receipt of the text message. By way of affidavit, Mr Achter stated "I deny that he accepted the thumbs-up emoji as a digital signature of the incomplete contract"; and "I did not have time to review the Flax agreement and merely wanted to indicate that I did receive his text message." Consensus Ad Idem In deciding this issue, the Court needed to determine whether there had been a "formal meeting of the minds". At paragraph [18], Justice Keene considered the reasonable bystander test: " The court is to look at “how each party’s conduct would appear to a reasonable person in the position of the other party” (Aga at para 35). The test for agreement to a contract for legal purposes is whether the parties have indicated to the outside world, in the form of the objective reasonable bystander, their intention to contract and the terms of such contract (Aga at para 36). The question is not what the parties subjectively had in mind, but rather whether their conduct was such that a reasonable person would conclude that they had intended to be bound (Aga at para 37)."   Justice Keene considered several factors including: The nature of the business relationship, notably that Mr Achter had a long-standing business relationship with SWT going back to at least 2015 when Mr Mickleborough started with SWT; and   The consistency in the manner by which the parties conducted their business by way of verbal conversation either in person or over the phone to come to an agreement on price and volume of grain, which would be followed by Mr Mickleborough drafting a contract and sending it to Mr Achter. Mr Mickleborough stated, "I have done approximately fifteen to twenty contracts with Achter"; and   The fact that the parties had both clearly understood responses by Mr Achter such as "looks good", "ok" or "yup" to mean confirmation of the contract and "not a mere acknowledgment of the receipt of the contract" by Mr Achter.   Judgment At paragraph [36], Keene J said: "I am satisfied on the balance of probabilities that Chris okayed or approved the contract just like he had done before except this time he used a thumbs-up emoji. In my opinion, when considering all of the circumstances that meant approval of the flax contract and not simply that he had received the contract and was going to think about it. In my view a reasonable bystander knowing all of the background would come to the objective understanding that the parties had reached consensus ad item – a meeting of the minds – just like they had done on numerous other occasions." 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In support of this, Justice Keene cited the dictionary.com definition of the thumbs-up emoji: "used to express assent, approval or encouragement in digital communications, especially in western cultures", confirming that the thumbs-up emoji is an "action in an electronic form" that can be used to allow express acceptance as contemplated under the Canadian Electronic Information and Documents Act 2000. Justice Keene dismissed the concerns raised by the defence that accepting the thumbs up emoji as a sign of agreement would "open the flood gates" to new interpretations of other emojis, such as the 'fist bump' and 'handshake'. Significantly, the Court held, "I agree this case is novel (at least in Skatchewan), but nevertheless this Court cannot (nor should it) attempt to stem the tide of technology and common usage." Ultimately the Court found in favour of SWT, holding that there was a valid contract between the parties and that the defendant breached by failing to deliver the flax. Keene J made a judgment against ALC for damages in the amount of $82,200.21 payable to SWT plus interest.   What does this mean for Australia? This is a Canadian decision meaning that it is not precedent in Australia. However, an Australian court is well within its rights to consider this judgment when dealing with matters that come before it with similar circumstances. This judgment is a reminder that the common law of contract has and will continue to evolve to meet the everchanging realities and challenges of our day-to-day lives. As time has progressed, we have seen the courts transition from sole acceptance of the traditional "wet ink" signature, to electronic signatures. Electronic signatures are legally recognised in Australia and are provided for by the Electronic Transactions Act 1999 and the Electronic Transactions Regulations 2020. Companies are also now able to execute certain documents via electronic means under s 127 of the Corporations Act. 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    Published by Foez Dewan
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The plaintiff attended the Stadium with her husband and friend to watch an NRL rugby league match. It was raining heavily on the day. The plaintiff alleged she slipped and fell while descending a stepped aisle which comprised of concrete steps between rows of seating. The plaintiff sued VNSW in negligence alleging the stepped aisle constituted a "stairwell" under the BCA and therefore ought to have had a handrail. The plaintiff also alleged that the chamfered edge of the steps exceeded the allowed tolerance of 5mm. 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    Published by Leighton Hawkes
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