Andrew Lacey
Managing Principal
The Federal Court decision of Australian Competition and Consumer Commission (ACCC) v Ultra Tune Australia Pty Ltd [2019] FCA 12 sent shockwaves through the franchise sector after imposing a $2.604 million penalty against national franchisor Ultra Tune for serious breaches of the Franchising Code of Conduct and the Australian Consumer Law.
In early 2015, a prospective franchisee of Ultra Tune, Mr Ahmed, agreed to purchase an Ultra Tune franchise in Parramatta. Between May 2015 and August 2015, Mr Ahmed had several meetings with Ultra Tune’s NSW State Manager, Mr Tatsis, during which Mr Tatsis made a number of representations to Mr Ahmed about the franchise, including representations about franchise fees, rent for the premises, provision of equipment by the franchisor and the refundability of any deposit paid by the prospective franchisee.
In September 2015, Mr Ahmed paid a $33,000 deposit to Ultra Tune. He understood that the deposit was refundable if the deal did not complete. While attending a training course in Melbourne for new franchisees a few weeks later, Mr Ahmed received a number of documents concerning the Parramatta franchise, which appeared to be inconsistent with what Mr Tatsis had previously represented to him.
As he grew concerned with Ultra Tune’s representations about the Parramatta franchise, Mr Ahmed decided to exit the agreement and therefore demanded a refund of his deposit (less $3,000 for the cost of the training course). Ultra Tune refused to refund him and in late November 2015, Mr Ahmed lodged a complaint with the Australian Competition and Consumer (ACCC).
The ACCC subsequently launched an extensive investigation examining Ultra Tune’s conduct towards Mr Ahmed, as well as its conduct generally, under the Competition and Consumer (Industry Codes – Franchising) Regulation 2014 (Cth) (Franchising Code), the Trade Practices (Industry Code – Franchising) Regulations 1998 (Cth) (Old Franchising Code) and the Australian Consumer Law.
In 2017, the ACCC commenced proceedings against Ultra Tune in the Federal Court, seeking:
In the course of its investigations, the ACCC discovered that Ultra Tune had failed to comply with its disclosure obligations under the Franchising Code towards 185 franchisees in the 2014-2015 financial year. Ultra Tune admitted to a number of breaches of the Franchising Code, including failures to:
In relation to the financial statements for the marketing funds, Ultra Tune denied it breached clause 15(1) of the Franchising Code by failing to provide “sufficient detail” in order to give “meaningful information” in the financial statements concerning its marketing funds. The meaning of “sufficient detail” posed some uncertainty as the term had not yet been tested by the courts.
Ultra Tune contended that it complied with the requirement to provide “sufficient detail” through its profit and loss statements for each of its five regions, as clause 15(1)(b) requires franchisors to only undertake “an accounting, not a bookkeeping, exercise”.
The Court disagreed with Ultra Tune’s submission. Instead, the Court found that the requirement for a financial statement to provide “meaningful information” means that the detail “must have some explanatory force and permit meaningful insights to be gained by the franchisee” to adequately disclose its primary sources of income and expenses and to achieve the policy objectives of the provision of accountability and transparency.
The Court found that Ultra Tune’s conduct towards Mr Ahmed breached the Franchising Code and the Australian Consumer Law by:
The extent of Ultra Tune’s serious misconduct was discovered when it became apparent during the proceedings that it had fabricated documents provided to Mr Ahmed to cover up its representations concerning the refundability of the deposit. The serious misconduct prompted the Court to call for a “significantly heightened need for deterrence” when issuing its penalties in what was a clear attempt to deceive the ACCC and ultimately, the Court. The Court classed Ultra Tune’s failure to act in good faith when it had refused to refund the deposit as the “most serious and fundamental breach of the Franchising Code”.
As there was breach in respect of separate disclosure statements concerning each of the four States and separate marketing statements for each of the five regions, the pecuniary penalty for Ultra Tune’s general breaches of the Franchising Code in relation to the disclosure contraventions totalled $1.1 million. This amount equated to an amount up to the maximum pecuniary penalty of $54,000 (which is indexed bi-annually from the 2014-15 financial year) multiplied by the number of contraventions. The Court made totality adjustments when calculating the penalty for some of the contraventions to avoid the penalties from being disproportionate and excessive.
On top of that, the Court ordered a total penalty of $1.504 million for Ultra Tune’s contraventions concerning Mr Ahmed. Unsurprisingly, the bulk of the penalty, that is, the sum of $1 million was imposed for the franchisor’s false or misleading representation about the refundability of the deposit.