Andrew Lacey
Managing Principal
This article contains a summary of two recent developments in case law and legislation, which significantly increase the penalties that companies and their directors may be liable for misleading and deceptive conduct in breach of the Australian Consumer Law.
In a judgment handed down on 15 November 2018, the Federal Court ordered that an Australian company, We Buy Houses Pty Ltd (WBH), pay a fine of $12,000,000 and that the sole director of WBH, Richard Otton, pay a fine of $6,000,000 to the Commonwealth of Australia.
WBH and its sole director, Mr Otton promoted WBH’s property investment business and sold goods and services to consumers through training materials and information, seminars, boot camps and mentoring programs regarding the use of certain property investment techniques.
WBH generated a substantial income from conducting boot camps and the advanced training and mentoring programs, and from the sale of training materials.
It had a turnover of over $20 million during the period from 1 January 2011 to 17 June 2014.
WBH and Mr Otton had made representations that consumers could achieve the following if they used the techniques that were promoted by WBH and Mr Otton:
The Court held that these representations were false and misleading, and contravened sections 18, 29(1)(f), 29(1)(g), 34 and 37 of the ACL.
The Court also held that, to the extent that the representations were made by WBH and not Mr Otton, Mr Otton was knowingly concerned in and party to the making of the representations.
On 1 September 2018, new legislation came into effect which increased the maximum penalties that can be awarded by courts for breach of the ACL (the Treasury Laws Amendment (2018 Measures No 3) Act 2018).
The increased penalties will apply to acts, omissions or offences that occur on and from 1 September 2018.
The maximum penalty for a person (other than a corporation) under the ACL has been increased to $500,000.
The maximum penalty for a corporation under the ACL is now the greater of:
Prior to the amendments, the maximum penalty for a person (other than a corporation) was $200,000 and the maximum penalty for a corporation was $1,100,000.
These amendments represent a 150% increase in the fines that can be ordered against a person and a staggering 809% increase in the fines that can be ordered against a corporation for contravening the ACL.
These changes were implemented following an extensive review of the ACL undertaken by Consumer Affairs Australia and New Zealand which culminated in the publication of the Australian Consumer Law Review Final Report in April 2017. It found that the maximum penalties under the ACL were insufficient to deter conduct which contravened the ACL but had the potential to be highly profitable. In fact, some entities saw the former penalties as ‘a cost of doing business’. The amendments were introduced to strengthen the penalties regime, deter non-compliant conduct and reduce the financial benefits and incentives for businesses to engage in conduct in breach of the ACL.
If you are unsure whether you are complying with your obligations under the ACL, or would like to arrange for your company to receive training on compliance with the ACL, speak to McCabes.