Gus is a principal in the McCabes Intellectual Property group.
He is a front-end intellectual property lawyer and intangibles strategist, with a particular focus on all aspects of brand management. Gus has extensive expertise in transactional and commercial IP and has acted as a trusted brand protection advisor for clients ranging from individual creators and SMEs to the world’s mega brands and the Federal and State Governments.
For last three years consecutively, Gus has been featured as one of the world’s leading trade mark professionals in The World Trademark Review (WTR 1000), recommended for brand strategy work. He has also successfully represented clients in IP disputes before the Federal and State courts and routinely appears before the Registrar of Trade Marks in contentious matters.
Gus is a member of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and the International Association for the Protection of Intellectual Property (AIPPI).