Gus is a principal in the McCabes Intellectual Property group.
He is a front-end intellectual property lawyer and intangibles strategist, with a particular focus on all aspects of brand management. Gus has extensive expertise in transactional and commercial IP and has acted as a trusted brand protection advisor for clients ranging from individual creators and SMEs to the world’s mega brands and the Federal and State Governments.
Gus has been featured as one of the world’s leading trade mark professionals in The World Trademark Review (WTR 1000) in 2022 and 2023. He has also successfully represented clients in IP disputes before the Federal and State courts and routinely appears before the Registrar of Trade Marks in contentious matters.
The original purpose of intellectual property laws is to protect the rights of authors and inventors by the grant of limited term statutory monopolies. Two main rationales underpin these monopolies: (a) the need to reward creators for the time and effort expended in materialising their personality, and thereby (b) enriching the society and improving its wellbeing.